![]() Government at many times past had been convinced to pump money into sports in the name of sponsoring international events but after the championships, what is being given back to same governments that have shown benevolence are excuses that show ‘illiteracy’ on them that give the excuses and partially too, on the part of consumers in the highest places of consideration. Many sports fans are adjusting to focus on sports activities, going by the assured promises of the new minister to reintroduce reality to sports development, with a robust and achievable template. Some Nigerian coaches are better professionals in discovery, training and their end product is to export this hope of the country to other serious minded countries that understand the game of ‘Trade by Barter’. ![]() He affirmed that it is now time to turn it into a global brand. Nigeria’s Football to him, is based on pace, quick counter – attacks physicality and athleticism. This justifies what Kenneth Kaunda once said that “sports is power” meaning that success in sports has the potential to create openings for the betterment of society.Īyo Akinfe in his analysis of sports, agreed that it’s time to deliver on the pitch, track and field, our own kind of unique brand of football and start selling it as a global brand. Speaking to stakeholders in Lagos during his stadium inspection, Senator John Enoh, Minister of Sports Development, disclosed that his major two-fold focus would rest on Sports Development and Sports for Development as a way of harnessing the potential of sports for Nigeria.
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